Why the old store stalled
The brand’s previous storefront was slow on mobile, hard to merchandize, and fragile when campaigns spiked traffic. Catalog updates required developer time that marketing could not wait for.
Migration was not about “being on Shopify.” It was about giving ops and marketing a system they could run daily.
What changed in the rebuild
We rebuilt the theme for Core Web Vitals, structured the catalog for filtering and SEO, and cleaned checkout friction. Apps were selected for a job — not stacked until the store groaned.
After launch, the team could launch collections and promotions without opening a ticket for every change.
Growth followed operability
Reported growth came from faster pages, clearer product discovery, and a store the business could operate. Technology enabled marketing — it did not replace it.
If you are planning a Shopify launch or migration, Devsair can scope design, development, and post-launch care around conversion — not just go-live day.